Wish Me Luck

Process

My process in creating this logo involved sketching, researching, designing, and iterating. Throughout the process of making the logo, I found ways to make the logo more authentic to Wish Me Luck, by incorporating American Traditional imagery and Chicagoan roots into the logo. My initial sketches for the logo involved imagery that matched the words “Wish” and “Luck” and played upon designs common in tattooing.

For my first round of digital sketches, I stuck to the shape of a horseshoe surrounding the logotype, inspired by traditional tattoo imagery. After critique, however, I found that my horseshoe resembled other shapes, such as a magnet, and the design wasn’t distinguishable as an American Traditional design. I then went back to research to assist me in redesigning the logo.

Additional Research and Sketching

Inspiration Board

I compiled examples of American Traditional horseshoe designs for reference for the composition of my logo. I created compositional sketches to base my second round of digital sketches upon.

Round 2 Digital Sketches

Finalizing the Logo

Following Round 2 of my digital sketches, I began finalizing the logo design. I developed the color palette for the logo by researching color palettes for American Traditional tattooing and incorporating the design of the Chicago flag.

Lastly, I developed various versions of the logo for various uses of the logo.

B&W Logo

For standard promotional uses 
and storefront display.