Sooey’s Spicy Ketchup is a brand made from scratch based around combining two random things together to come up with a logo, for instance, a pig and a tomato. The project sprouted outwards from the logo design to generating a brand identity, personality, audience, and style. For this project, I focused on expressing the personality of a brand through its visual identity, as seen in the stylistic choices of image and language of Sooey’s Brand Guide.